Twitter has officially won the rights to stream TNF live during the 2016 season.
You read that right. It was even confirmed by the commissioner himself below:
— Roger Goodell (@nflcommish) April 5, 2016
This comes following the announcement of the NFL reaching at 10-game deal with CBS and NBC for Thursday Night Football TV rights for the 2016 season.
It's a huge get for Twitter, with the expectation that Twitter will see a large surge in users. According to Scott Soshnick of Bloomberg.com:
This should be favorable for Twitter in terms of creating a product that will encourage people to show up and use it. Twitter has placed a lot of emphasis around its relevance to live activities. They haven't invested what presumably will be a lot of money in owning the rights to this sort of activity in quite some time. It probably will help them with user growth numbers.
Soshnick also reported that Twitter beat out Verizon, Yahoo, Amazon and Facebook for the streaming rights. Reports surfaced last week that Facebook removed itself after balking at the leagues demands.
Regardless this is a huge deal for cord cutters and for Twitter users. Now you can watch it live on twitter and tweet your reactions and thoughts at the same time. Actually, you could've done that in the past too. Oh well, you get what I'm going for here.
Twitter CEO Jack Dorsey said the following:
This is about transforming the fan experience with football. People watch NFL games with Twitter today. Now they'll be able to watch right on Twitter Thursday nights.
This is another opportunity for the NFL to grab even more eyeballs. Well played NFL, well played.
*This photo is courtesy of J. Glover, Atlanta, Georgia and is used in accordance with creative commons laws. This photo was not altered in any way.